Our Model

The Embedded
Site Model.

We don't build research sites next to physician offices. We build them inside physician offices. Here's how the MedX embedded model works — and why it outperforms traditional SMOs on every metric sponsors care about.

The Core Idea

The Patients Are
Already There.

Every independent physician practice in America sits on an active, trusted, under-leveraged asset: a patient panel of people who show up, trust their doctor, and meet the exact inclusion criteria sponsors are looking for.

Traditional SMOs build their own standalone sites and spend the first six months of every trial cold-recruiting. MedX does the opposite.

We partner directly with physician-owned practices in the Houston metro. We embed a trained research coordinator inside their clinic. We use AI tools to identify eligible patients within the physician's existing panel. And we compensate the physician through a straightforward revenue share on every enrollment.

Patients trust their doctor first. We build the research on top of that trust — not around it.

Physician Practice
Existing Patient Panel
MedX
Coordinator

MedX coordinators operate from inside the practice — the patient never leaves their trusted environment.

How It Works

Three Layers, One Embedded System.

A MedX site isn't a building — it's a protocol, a coordinator, and a physician's existing practice, integrated end-to-end.

01

We Partner with Trusted Physicians

We identify independent, physician-owned practices in high-value therapeutic areas — internal medicine, endocrinology, cardiology — across the Katy, Cypress, and greater Houston corridor. We structure a straightforward partnership: revenue share on enrollment, no upfront cost, minimal workflow disruption.

  • Physician-owned practices only — not hospital-employed
  • Established panels with 1,000+ active patients
  • Transparent 20–25% revenue share on MedX net
PARTNER PRACTICE
02

We Embed a Research Coordinator

A MedX-employed, GCP-trained clinical research coordinator moves into the practice — physical desk space, access to the EMR, integration with the existing clinical workflow. Patients never see a new site or a new face; they see the coordinator as part of their doctor's team.

  • Full-time on-site presence during recruitment windows
  • EMR-integrated access for screening and source verification
  • Direct physician-coordinator communication daily
EMBEDDED COORDINATOR
03

We Activate the Existing Panel

AI-assisted screening runs against the practice's active patient database to surface eligible candidates for open protocols. The coordinator — working alongside the physician — invites qualified patients during regular visits. No cold calls, no radio ads, no wasted marketing spend.

  • Panel-first enrollment — not cold outreach
  • Trust inherited from the physician relationship
  • Faster activation, lower screen-fail rates, better retention

Why This Outperforms

Embedded vs. Traditional Site.

Every metric that matters to a sponsor improves when research lives inside the practice instead of next to it.

Traditional SMO Site
MedX Embedded Model
Patient Source
Cold recruitment — ads, flyers, referrals
Physician's existing active panel
Initial Trust
Must be built from zero with each patient
Inherited from physician relationship
Time to First Enrollment
8–16 weeks post-activation
Compressed by 40–60% in panel-first model
Screen Fail Rate
Higher — patients self-select into ads
Lower — pre-qualified via EMR + clinician
Retention
Variable — no pre-existing clinical relationship
Higher — patient continues seeing their own doctor
Diversity of Enrollment
Reflects who responds to ads
Reflects the practice's real community

Want to see the model in action?

We'd be happy to walk you through our physician network, live coordinator deployments, and available therapeutic capacity.

Request a Feasibility Review